In most organizations, generally the process of decision-making happens in functional areas like Marketing, Finance, Risk, Operations and IT. These areas work often within organizational silos where decisions are not always made in a collaborative manner with full and timely knowledge of decisions made in other areas. REVEAL™ Collaborative Analytics System (RCAS) is a predictive decision support system for organizations providing a unified view of the collective knowledge derived from all underlying data to facilitate and optimize collaborative and predictive decision making across the organization, with a specific focus on the linkages between Marketing, Risk and Operations.






REVEAL™ Collaborative Analytics System (RCAS) is the base technology infrastructure that revitalizes the decision-making process in global organizations. Innovative analytics solutions are built on this system and it consists of the following components:
 

		Data Access Manager The Data Access Manager allows the various components of RCAS to communicate with the different data stores like RDBMS, OLAP cubes, etc.
		Rules Manager The Rules Manager allows different analytic rules (Statistics, Artificial Intelligence) to be configured. These rules essentially define the way in which different analytic models for Marketing, Risk or Operations would interact with each other and in what order. For example, how a marketing cross-sell model should interact with a risk management behavioral model to mitigate delinquency and bad debt.
		Communication Engine The Communication Engine allows the different components to communicate with each other. It provides a common interface for all components that are required to exchange messages.
		Notification Engine The Notification Engine allows configuration of the mode of notification within and among functional areas within the organization or outside, the frequency of notification, the events of interest on which notification should happen.
		Report Generator The Report Generator allows reports to be requested and provided through different channels.
		Analytics Engine The Analytics Engine allows the RCAS to perform predictive modeling for optimal decision making.
		Virtual Business Process Manager The Virtual Business Process Manager uses all of the above-mentioned modules to carry out collaborative and predictive analytics
		External Access Internal functional groups (Marketing, Risk, Finance, Operations, etc…) as well as external groups like customers and partners can access the RCAS with permission. In addition, third party statistical and  AI  tools  (SAS,  SPSS,  SPLUS)  as  well  as  Business  Process  Management  Systems (like Intalio | n³) can be used to enhance the analytical and Six Sigma capability of the RCAS.

The RCAS will provide a distributed environment and a platform to run the Virtual Managers on different operating systems transparently leveraging existing investment in technology.